Start Using Social Networks
Social media is the best place to promote and introduce your business. All social websites now have a tool wherein it allows users to share the content they like for example: Twitter, you can tweet and retweet. Facebook, you can share and like. Pinterest, you can pin and repin posts. Having these tools, you can easily spread out the word fast about your business. This is just a tiny example of what social media can do for your business.
Using Facebook Sign up option
Now, let us try to increase your email list building in Facebook. You can do this by placing a custom tab below your cover picture that links to your email sign up form. You can use an email marketing software like Mailchimp so that way you can easily send emails to your subscribers. There are also apps that you can install to your Facebook and it will directly link to your opt in form. Also, you can use an option to install the static Iframe tab wherein you can customize an opt in page with your Facebook.
Using Your Blog
If you have a blog, you can take this opportunity to build your email list by placing an opt in form on your blog's sidebar so that way it will be visible in each page and post. Make sure you give it visibility in order for you to catch more subscribers. By doing this, you can easily acquire more followers and subscribers in your blog.
Directing Subscribers To Social Media
To make your email list building strategy more effective using social media, start encouraging your list members to interact with you by commenting, sharing and liking. Place and insert buttons that allows reader to easily comment or share your content with their circle as it helps to spread the messages easily. It will go viral and reach a wider audience. You can insert "Like This" and "Tweet This" buttons to add to your emails.
Importance of Mobile
People nowadays are mostly on their mobile checking their emails and social media updates. Now, we can grasp this opportunity to increase your email list by optimizing your landing pages for mobile use. Send emails to your list both by text and HTM and make sure you test the email templates you are using. Always engage with your member list and keep updating them with content.
As your email database continue to increase and grow, you will be needing automated ways as it eventually become impossible for you to manage your email database manually. Make sure you find the right email software that will enable you to manage your list well and user friendly enough for you to access and use.